The course addresses the role of marketing in the firm and in the business community, and explores the tools and techniques used in developing a marketing strategy. V3B 7X3. Douglas College Bookstore • 1250 Pinetree Way Coquitlam, BC V3B 7X3 Including Web Order Inquries • 604.777.6260 • bookstore@douglascollege.ca. The process buyers go through in searching for, evaluating and purchasing products and services is analyzed. The focus will be on challenges of collecting and using research across cultural boundaries. This course provides the knowledge and understanding of key business to business (B2B) marketing principles and processes, and the methodology of applying the marketing drivers. Emphasis is given to developing practical marketing skills, and developing long term business relationships. When you find a book that addresses your topic well, make note of the SUBJECTS assigned to it. In the faculty of Science and Technology, students that enroll in the Mathematics program are offered a combination of courses that will allow them to earn Associate of Arts or Associate of Science in Mathematics. The course focuses on measuring and analyzing online analytics and how analytic insights and intelligence can be reported and used to inform marketing strategies. Key areas include mobile, social, content marketing, and promotions. Using analytical techniques, emphasis is placed on analysis and solution of business problems. The course will also cover the nature and the process of communications and the impact it has on the individual, the organization and consumer. Marketing in the financial services sector has experienced significant growth and change in recent years, fuelled by new technologies, increased competition, changing consumer attitudes, and product development. This course provides students with an introduction to the concepts of sustainability and corporate social responsibility in a business context. Now you need to decide which courses you want to take. The course critically explores the history of community policing and police reform in Canada specifically and in North America generally. Check 14 courses of Douglas College . 700 Royal Avenue Emphasis will be on dealing with various cultures and ethnic groups that make up the international market. These impacts, as well as others will be considered. The college has around 17,000 students (including 4,210 international students from over 92 countries) opting for for-credit courses. This course examines the Canadian Criminal Justice System from a systems approach. In some sectors there is seasonality which can have an impact on the price of services and the perceived value by the client. Particular emphasis is placed on the importance of the elements of the marketing mix – product, price, place and promotion, and current marketing issues. The two-day Douglas College doula training workshop is the first step toward certification with Doula Canada. This course examines the concept of customer relationship management (CRM), its evolution and implementation. Understanding the human dynamic in managing salespeople and discussing some of the opportunities and challenges that sales managers face in their day-to-day work. A directed studies program where students work on practical marketing projects. Students will learn how to effectively use digital marketing concepts applied to modern business scenarios and common marketing challenges. Customer relationship management explores database planning, design and creation, and focuses on the role of CRM in a firm's marketing strategy, with emphasis on customer relationship building and servicing. The course tuition fee is $468.00 (no tax and no application fee). The popular courses preferred by students are Molecular Biology, Ecology, Public Health, Addiction Counselling, etc. This course will focus on understanding the importance of value when considering price, particularly value as seen from the customer’s perspective. This course introduces the student to the major concepts involved in the marketing and sales functions. Sports and events cut through the advertising clutter, providing businesses and organizations with a powerful channel to meaningfully connect with consumers and influence their purchasing decisions. Douglas College offers degree and university courses in science and arts, programs in healthcare, business, arts, and human services. Coquitlam, BC This course examines how practical application of digital promotional tools are used in a larger strategy to bolster Business to Consumer and Business to Business channels. This is a comprehensive course in sales management principles and methods featuring allocation of priorities to the company's sales objectives and responsibilities; formulation of sales policy; tasks of planning, organizing, staffing and controlling the work of the field sales force. V3M 5Z5, 1250 Pinetree Way The overriding sales philosophy is relationship focused and the customer approach is consultative. Course Name. Congratulations! Marketers in this field are constantly challenged, and require a broad skill set and a variety of approaches to execute their marketing activities successfully. Classes will explore the sports industry, its expansion both in Canada and abroad, and use its most meaningful examples and case studies to illustrate its tactical and strategic benefits, opportunities and challenges for marketers. This online course covers the main theoretical concepts and interventions of cognitive-behaviour therapy (CBT), including therapeutic approaches, intervention techniques, CBT skills and strategies, and the use of CBT as an evidence-based treatment approach for individuals with certain mental health disorders. This course examines the philosophy and practice of community policing and contrasts community-based approaches with traditional models of policing. Different types of online data are explored, with emphasis on learning relevant tools and platforms. The course also covers researching, delivering and evaluating customer satisfaction and quality service. The students at Douglas College love to explore the clubs at their school. 1. It is situated in British Columbia in Canada. The importance of the sales professional in the business community and the need for ethical behaviour is emphasized. Step 1: Review your program. Attention is devoted to the art of persuasion as a life-skill, and the importance of ethical behaviour is emphasized. This course examines the role of digital media, including the web, e-mail, and wireless, within the marketing function. This course is intended for marketing and business students. The promotional process is covered from the stand-point of the firm, and the marketing manager. We also acknowledge previous National Science Foundation support under grant numbers 1246120, 1525057, and 1413739. The marketing mix for financial services will be covered, along with the concepts of marketing as they apply to the unique nature of services. Doula Canada is pleased to be partnering with Douglas College to bring quality doula training to BC that focusses on perinatal care in Canada. Douglas College offers Bachelor’s Degree, Associate Degrees, Post-Graduate, and Graduate Diploma as well as various career pathways to help students sharpen their skills to get industry-ready. This course analyzes buyer behaviour in both organizational and consumer markets. Firms that operate in the business to business marketplace are increasingly recognizing the importance of marketing’s role and contribution as a critical aspect of their operation, to help them achieve their goals. The tools learned in this course will propel students and forward-thinking organizations to leverage the power of digital promotions and social media in a strong combination. You will find it in the Program and Course Catalogue. English - Courses - Douglas College Top www.douglascollege.ca We would like to acknowledge that Douglas College campuses, where we live, learn, work and play, are located on the unceded traditional territories of the Coast … The Experiential Learning & Internship course involves ongoing consultation between the student, the faculty advisor and the employment supervisor. Special attention is given to social media, search marketing, online advertising, online reputation management, mobile marketing, web analytics, lead generation, emerging technologies and the overall integration of digital strategies with non-digital marketing. This course is an advanced study of the marketing function. Emphasis is given to developing practical skills in presenting goods and services to prospective buyers. Douglas College Bookstore • 700 Royal Avenue New Westminster, BC V3M 5Z5 604.527.5015 • bookstore@douglascollege.ca The $468.00 tuition to Douglas College must be paid first to hold your seat in the class. They will be useful in finding … While exploring various formulations for determining price, students will look at how real business decisions influence pricing, and work with local businesses to understand how they formulate pricing strategies. 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