INTRODUCTION BRAND GUIDELINES 4 ABOUT THESE GUIDELINES. Barclays Disruptive Mobility Conference, London, 8 September 2016. Branding Strategy of BMW Branding strategy of BMW takes place around the same principles of brand marketing and management. "i18n": "Innovation" BMW Group due diligence in the supplier network progress MSA 2018. Shaping the future. 3 Series Launch - Analyst and Investor meeting in Barcelona, Spain 2011. The Audi CI Portal is a direct, uncomplicated way for the creative handling of our brand. BMW Brand Identity | CI Standards for design guidelines for the appearance of BMW Clubs | Guideline Version 1.2 | Last revised: February 2018 | Page 16. Barclays Investor Conference, London - 2015. The marketing strategy of BMW also consists of a strong advertising strategy. It means a company uses marketing techniques in the best possible manner so the product as a whole is highlighted, taken care of and promoted. "i18n": "audio" Financial Statements 2016 of BMW AG (PDF, 401.3 KB) Information Relating to Item 6 on the Agenda of the AGM 2017 (PDF, 1.8 MB) Notes on the Rights of the Shareholders 2017 (PDF, 1.6 MB) Articles of Incorporation of BMW AG Dated 24 November 2016 (PDF, 172.1 KB) Notified countermotions (status as of 26 April 2017) (PDF, 124.3 KB) "spreadsheet": { The font has also been shaped up differently. BMW Takes Us To M Town. The outer ring now has a flat design in white, while some gradients fill the rest of the logo. Henrik says: April 7, 2014 at 11:29. Quarterly Statement to 30 September 2020. }, Appearance of the BMW Clubs Corporate Identity September 2008 page 18. BMW GROUP Supplier Sustainability Policy. The BMW Group developed the LIFE concept in collaboration with the State Institute for Quality in Schools and Educational Research. de Fonkert is a complete automotive service centre, located in Numansdorp near Rotterdam in South Holland. Recycling and circulation systems based on natural models help us to meet these demands. } It mainly is for communication purposes (online and offline). 100 facts. Headlines and subheads must be capitalized. "audio": { We are setting the standard with our Strategy NUMBER ONE > NEXT, both now and in the future. Investor Meetings in China, 22nd March 2012. X6 launch - Analysts and Investor meeting in Spartanburg, USA 2008. "files": ["xls", "xlsx"], Compensation Reports (Compensation Board of Management and Supervisory Board, 2019). Construction 3. Presentation Product Strategy & E-Mobility at BMW Group, Daniel Böttger. Throughout its 100-year history, the BMW Group has always reinvented itself. "i18n": "Responsibility" The BMW Group anticipates customer needs and business challenges – always seeking the best overall solution for the customer. production: 2021 . "document": { This guide sets out the master brand for Her Majesty’s Government (HMG) and how it can be applied correctly and consistently. As it is illustrated in figure below, in 2014 BMW Group invested USD 291.4 million in advertising, which is … N. Reithofer Chairman of BMW AG - 2012, Notice of the Annual General Meeting - 2012, List of Shareholdings and investments in third party companies - 2012, Financial Statement - Financial Year 2011, Disclosures relevant for takeovers - 2012, Information relating to Item 6 of the Agenda of the AGM - 2012, Notes on the rights of the shareholders - 2012. The BMW Group has been actively involved in efficient recycling concepts for many years. Capital Markets Day Americas 2015 - Spartanburg. 6 Series Convertible Launch - Analyst and Investor meeting in Cape Town, South Africa 2011. The BMW Group is realigning the MINI brand’s product and brand strategy. "investor": { dec 03, 2020. These Adobe Brand Guidelines are a reference for developers that build experiences for desktop, mobile, and web using Adobe SDKs to extend Adobe Creative Cloud apps and integrate Creative Cloud API services. BMW boss dismisses Boris Johnson's bid to bring forward ban on internal combustion engines to 2030 Despite unveiling a brand new battery electric car, BMW’s boss is … BMW Group IAA Analyst and Investor Meeting 2011. Indicators for Sustainability – Update 2007 Figures, Speech Dr. H. Panke Chairman of BMW AG - 2006, Financial Statements - Financial Year 2005, List of investments in third party companies - 2006, Speech Dr. Helmut Panke Text version - 2006, Spreadsheets on BMW Group Financial Statements - 2006. Furthermore, Thiemer says that since “BMW is becoming a relationship brand”, the new logo will invite customers to rediscover the brand with its history and products. Speech Dr. Norbert Reithofer Text version - 2009, Speech Dr. Norbert Reithofer Charts - 2009, Speech Dr. Friedrich Eichiner Text version - 2009, Speech Dr. Friedrich Eichiner Charts - 2009, Spreadsheets on BMW Group Financial Statements - 2009, Spreadsheets on BMW Group Ten-year-Comparison - 2009, Vehicle Recycling - Focusing on Sustainability, Brochure about corporate sustainability at the BMW Group, Speech Dr. - Ing. CONSTRUCTION OF THE BMW CLUB LOGO. Information on the Fastlane scholarship programme for Master's students. BMW GROUP International Terms and Conditions for the Purchase of Production Materials and Automotive Components (German Version), List of Investments pursuant to § 285 and § 313 HGB, Speech Dr. - Ing. "other": { The new BMW logo retains the same shape, but its within this shape that the design takes a new approach. Dealers must use black or gray font on a white background.MBrandcan usewhitetext onblackbackgrounds. Taking responsibility. Application form internship („German Version“). }, 5 Series Launch - Analyst and Investor meeting in Lisbon, Portugal 2010. Extract GCT for Production Resources and Non-Production-Related Supplies. Quarterly Statement to 30 September 2019. Thanks! bmw Brand Guidelines Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Speech of the board of management of BMW AG, Speech of the board of management of BMW AG - text version, Speech of the board of management of BMW AG - PDF. "image": { This ninth edition of the BMW Group Sustainable Value Report has been published to provide stakeholders with comprehensive information about further refinements to the company's sustainability strategy and the progress made in integrating sustainability into its corporate processes. BMW symbol. BMW GROUP Due Diligence in the Supply Chain 2017. Water is one of our most important resources in life. To highlight the evolution of their roundel/logo, BMW published a new graphic which remind us of the changes in the last decade. Color palette 6. "responsibility": { 100 facts. According to Thiemer, BMW has to adapt to a new customer base, a younger generation of buyers who are digitally natives. Joint Declaration on Human Rights and Working Conditions in the BMW Group. The BMW Group Sustainable Value Report (SVR) 2018 has been published to provide stakeholders with comprehensive information about the company's sustainability strategy and the progress made in integrating sustainability into its corporate processes. }, Presentation Olaf Kastner Dr. Heiss (BMW Brilliance Automotive) Shenyang 10 July 2014. The BMW Group Sustainable Value Report (SVR) 2017 has been published to provide stakeholders with comprehensive information about the company's sustainability strategy and the progress made in integrating sustainability into its corporate processes. N. Reithofer Chairman of BMW AG - 2015, Notice of the Annual General Meeting - 2015, Financial Statements - Financial Year 2014, Information Relating to Item 6 on the Agenda of the AGM, Notes on the Rights of the Shareholders - 2015, Articles of Incorporation of BMW AG - 2015, Statement Dr. Eichiner, Sneak Preview - 2015. }, The HM Government identity can … Speech Dr. Klaus Draeger (General business development) 2008, Presentation Tom Purves (BMW Group US) - 2008, Speech Dr. Klaus Draeger (Efficient Dynamics) - 2008, Presentation Josef Kerscher (Spartanburg plant) - 2008. Rules regarding the BMW brand elements. BMW produces motorcycles under BMW Motorrad. 7 series launch - Analyst and Investor meeting in Porto, Portugal - 2015. Overview of Supervisory Board Committees. "video": { Reply. BMW M2 CS Test Drive - Is It Better Than The M2 Competition? The use of such elements as vehicle designations, the Identity Modules or the BMW symbol is not permitted. A 10-Year Review of the BMW Group Award for Intercultural Learning. BMWBLOG is an independent private enthusiast site dedicated to BMW fans around the world and is in no way affiliated or owned by BMW USA and/or BMW AG, BMW i and BMW M – are also getting their own new logos, The 2021 KIA K5 GT Just Beat Out the BMW 330i, SECOND DRIVE: BMW M2 CS — The Best BMW But Not by Much, VIDEO: BMW M3 with M Performance Parts Plays with Fire, The BMW i3 Has the Best BMW Interior of All Time, TEST DRIVE: 2020 C8 Corvette Stingray Z51 — Game Changer, BMW Could move MINI production to Europe or China post Brexit, Jaguar Vision Gran Turismo SV showcases what electric cars could be, BMW Wins multiple Connected Car and Car Connectivity Awards, BMW Named most attractive employer in automotive business, TEST DRIVE: BMW M440i xDrive– A Smaller Grand Tourer, 2021 BMW M440i - Exterior and Interior Design Details (Driving Footage Bonus), WeatherTech CupFone Two View - Review and Demo In A BMW Car. For starters, the iconic BMW roundel gets a new and fresh design. After more than 20 years, the BMW brand has a new corporate identity for online and offline communication purposes.The BMW, BMW i and BMW M communication logos have been completely reworked, with a new logotype and new design principles. Efficient Dynamics – the smart way to reduce emissions. Innovation coming from a global Research and Innovation Network where the BMW Group’s development specialists work close together and develop solutions today for mobility challenges of tomorrow. LOTS OF SCOPE FOR A VARIETY OF CLUB NAMES. With every new generation of customers, BMW is reshaping their identity. The middle still has the blue and white colors of the Bavarian state. BMW Group Tech-Workshop: E-Mobility & Battery Cell Technology 2019. Bank of America Merrill Lynch Future Mobility Conference, London, 23 June 2016. Rules of Procedure for the Supervisory Board 2019. Presentation BMW Group E-Mobility Strategy, Presentation Sustainable Supply Chain Management & Raw Material Sourcing. To achieve this objective we must use water carefully in a sustainable system throughout all divisions of the company and in all our activities. "i18n": "Careers" Presentation Autonomous Driving, Dr. Dirk Wisselmann. Presentation Mobility Services, Viola Spengler. Presentation Dr. Alexander Nick: Corporate Sustainability at the BMW Group - 2011, Presentation Daniela Feuchtmayr: Social Responsibility at the BMW Group - 2011, Presentation Dr. Philip Koehn: Sustainable Technologies - in the changing face of mobility - 2011, Presentation Manuel Sattig: The future of sustainable mobility - leading (e)-mobility into a new era - 2011. Articles of Incorporation of BMW AG as of 23 November 2020. Barclays Investor Conference, London 2015. Construction of the BMW Club logo. SRI Capital Markets Day, 4th November 2011 in Munich, Germany. The relevance of the CO2 upstream emissions increases in the traffic sector: Contrary to the fuel world dominated by gasoline and diesel today, alternative fuels are produced with extremely different environmental impacts. Where appropriate, references are also provided to supplementary information in the Annual Report or on other BMW Group websites. The BMW 5 Series and the launch of the BMW model series. "brand": { “For a long time, BMW made little effort to correct the myth that the BMW badge is a propeller,” the article states, "so sticking to the story that the BMW is a propeller would not be entirely wrong". mini brand identity guidelinesversion 1.0. N. Reithofer Chairman of BMW AG - 2007, Financial Statement - Financial Year 2006, List of investments in third party companies - 2007, Speech Dr. Norbert Reithofer Text version - 2007, Speech Dr. Norbert Reithofer Charts - 2007, Spreadsheets on BMW Group Financial Statements - 2007, Spreadsheets on BMW Group Ten-year-Comparison - 2007. Definition 2. "i18n": "video" Appearance of the BMW Clubs Corporate Identity September 2008 page 8. Diversity as Enrichment (German Version). Global Compact - Communication on Progress (COP). The company’s sub-brands – BMW i and BMW M – are also getting their own new logos. Contents Logotype 1. FIZ Environmental Statement (German Version). N. Reithofer Chairman of BMW AG - 2008, Financial Statement - Financial Year 2007, List of shareholdings and investments in third party companies - 2008, Speech Dr. Norbert Reithofer Text version - 2008, Speech Dr. Michael Ganal Text version - 2008, Speech Dr. Norbert Reithofer Charts - 2008, Spreadsheets on BMW Group Financial Statements - 2008, Spreadsheets on BMW Group Ten-year-Comparison - 2008. The premiere of the BMW 5 Series in 1972 laid the foundation for today’s BMW model series structure. Using today’s success to create tomorrow’s values. Stamp 3. BMW Group boosts electric mobility.”. Brand Management and Brand Strategy of BMW Brand Management is a way of taking complete care of the product. Supplementary Information on Shareholders Meetings, Report of the Chairman of the Board of Management & Press Release. Home » News » BMW Gets New Logo and New Brand Identity. Licensing procedure for preferred shares 2015. "files": ["mp3", "wav"], bmw Brand Guidelines by lifending - issuu. Corporate Governance Code – Principles of Corporate Governance, Spreadsheets Quarterly Report to 30 September 2018, Spreadsheets Quarterly Report to 30 June 2018, Letter to Shareholders Regarding the Annual General Meeting 2018, Notes on the Rights of the Shareholders 2018, Articles of Incorporation of BMW AG Dated 24 November 2017, Information Relating to Agenda Item 4: Attendance at Meetings of the Supervisory Board Members in 2017, Information Relating to Agenda Item 6: Curriculum Vitae of the Nominees for the Supervisory Board 2018, Information Relating to Agenda Item 7: Report Regarding the Compensation of the Board of Management (Extract of Annual Report 2017), Information Relating to Agenda Item 7: Overview of Compensation System for the Board of Management, Further Information Regarding Attendance and Voting at the AGM 2018, Frequently Asked Questions Regarding the AGM 2018, Voting Results of the Annual General Meeting 2018, Spreadsheets Quarterly Report to 31 March 2018, Financial Statements of BMW AG - Financial Year 2017, Statements by Harald Krüger, Chairman of the Board of Management of BMW AG, and Dr Nicolas Peter, Member of the Board of Management of BMW AG, Finance. Extract from BMW Group “General Terms and Conditions for the Purchase of Goods and Services of BMW AG (Indirect Purchasing)”. List of Investments pursuant to § 258 and § 313 HGB, Speech Dr. - Ing. A living styleguide that is being extended continuously across all touch-points. The study "Car Industry, Road Transport and an International Emission Trading Scheme" (CITIES) developed under the direction of Professor Ottmar Edenhofer of the globally renowned Potsdam Institute for Climate Impact Research (PIK), the use of an instrument is recommended that enables a treatment of the upstream emissions of fuels: Cap and Trade. N. Reithofer Chairman of BMW AG - 2011, Notice of the Annual General Meeting - 2011, List of Shareholdings and investments in third party companies - 2011, Financial Statement - Financial Year 2010, Disclosures relevant for takeovers - 2011, Information relating to Item 6 of the Agenda of the AGM - 2011, Notes on the rights of the shareholders - 2011. BMW Group Award for Intercultural Commitment: Application documents 2010. Voting Results of the Annual General Meeting 2017, Letter to Shareholders Regarding the Annual General Meeting 2017, Notice of Annual General Meeting 2017 (including convocation and agenda with explanations, proposed resolutions and nominations as well as the total number of shares and voting rights), Annual Report 2016 (including Group Financial Statements 2016, combined Company and Group Management Report (including Explanatory Report on information pursuant to § 289 (4) and § 315 (4) HGB) and Report of the Supervisory Board), Information Relating to Item 6 on the Agenda of the AGM 2017, Notes on the Rights of the Shareholders 2017, Articles of Incorporation of BMW AG Dated 24 November 2016, Notified countermotions (status as of 26 April 2017), Frequently Asked Questions Regarding the AGM 2017, On-Demand Webcast BMW AG Annual General Meeting 2017, Spreadsheets Quarterly Report to 31 March 2017, On-Demand webcast of the Analyst and Investor Conference 2017, Statement of the board of Management - pdf version, Statement Dr. Nicolas Peter - text version, On-Demand Webcast Annual Account Press Conference 2017, Statement of the board of management - pdf version, BMW Group Technology Workshops Electromobility, BMW Group Technology Workshops Automated Driving Digitalization Mobility Services, BMW Group Technology Workshops Management Presentation. Sustainability Factbook – 100 years. 5 series launch - Analyst and Investor meeting in Lisbon, Portugal - 2016. The aim of our recycling process is to reclaim resources and materials contained in vehicles quickly and comprehensively in order to fill the gaps in material cycles and thus to use resources as sparingly and efficiently as possible. }, Supplementary Information on the Annual General Meeting 2020. Topics are selected and weighted in accordance with the findings of a systematic materiality process. #3 What a boon this list is; I’m about to create my first branding guidelines/press book for a logo I created for a radio station. 2. You can find older Annual and Quarterly Reports in the BMW Group Archive. BMW i presentation, London - 6 December 2012. Welcome to BMW Australia, the official website that offers a range of information and services about new and used BMW vehicles. model: iX. N. Reithofer Chairman of BMW AG - 2013, Notice of the Annual General Meeting - 2013, List of Shareholdings and investments in third party companies - 2013, Financial Statement - Financial Year 2012, Disclosures relevant for takeovers - 2013, Information relating to Item 6 of the Agenda of the AGM - 2013, Notes on the rights of the shareholders - 2013. 7 series launch - Analyst and Investor meeting in Dresden, Germany 2008. It also marks the start of the electric revolution at BMW, alongside the BMW Concept i4 electric car. "company": { Dr. Daniel Kichert - BMW Group in China - 2012, Presentation Klaus Fröhlich ("Is Premium Future Proof?") Clear space 4. The designation BMW Club follows the rules of the official brand typeface of BMW: BMW Type - italic type weights and underlining are not permitted - the spacing of … This thought process started over 100 years ago and it continues in 2020 with a new chapter in their book. N. Reithofer Chairman of BMW AG - 2014, Notice of the Annual General Meeting - 2014, Notice of the Separate Meeting of the Preferred Stock Shareholders - 2014, Financial Statement - Financial Year 2013, Information relating to Item 6 of the Agenda of the AGM - 2014, Notes on the rights of the shareholders - 2014. Still it is best car worldwide in accordance to a lot of people. Declaration of consent internship („German Version“). Barclays Future Powertrain Conference, London, 29 June 2017. Please find here the download of the full study. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Application form apprenticeship („German Version“). Today, BMW X vehicles are an integral part of the BMW product portfolios and make a significant contribution to the brand’s success. Principles to suppliers of the BMW Group. The study was commissioned by BMW Group. "files": ["pdf", "doc", "docx"], Get Free Bmw Corporate Identity Guidelines 36 Great Brand Guidelines Examples - Content Harmony BMW Logo Standard. As a pioneer of new technologies, the company has shaped change, within both the industry and the world of mobility. BMW Analyst and Investor Evening Event at the IAA 2015. brand: BMW. Presentation Dr. Friedrich Eichiner (Capital Markets Day) Spartanburg - 26 March 2015, Presentation Ludwig Willisch (BMW Group Americas) Spartanburg - 26 March 2015, Presentation Ed Robinson (BMW Group Financial Services Americas) Spartanburg - 26 March 2015, Presentation Dr. Franz Decker (Production Network Americas) Spartanburg - 26 March 2015, Presentation Manfred Erlacher (BMW Plant Spartanburg) Spartanburg - 26 March 2015, Speech Dr. Norbert Reithofer Text version - 2015, Speech Dr. Norbert Reithofer Charts - 2015, Speech Dr. Friedrich Eichiner Text version - 2015, Speech Dr. Friedrich Eichiner Charts - 2015, List of investments pursuant to § 285 and § 313 HGB, Speech Dr. - Ing. FIZ Environmental Statement (German Version), List of Investments pursuant to §285 ans §313 HGB, Speech Dr. - Ing. Capital Markets Day China 2014 - Shenyang. Licensing procedure for preferred shares 2015. BMW i presentation, London - 10 June 2013. Mercedes-Benz is the world's most valuable automotive brand, according to an annual report estimating the worth of the car industry's biggest names.. These brand guidelines, which are built upon a rich tradition of imagery, slogans, and trademarks, are a perfect example of how an organization with many products and variations can clearly and succinctly build a cohesive brand platform that integrates common design elements into disparate categories of symbolism. Top Download and sharing site about brand manual, corporate brand identity guidelines, graphic standards, visual identity guidelines, brand book, branding brochure, and logo usage. DB ADAS Conference, London, 21 June 2016. N. Reithofer Chairman of BMW AG - 2010, Notice of the Annual General Meeting - 2010, Notes on the rights of the shareholders - 2010, Disclosures pursuant to § 289 (4) HGB and § 315 (4) HGB and Explanatory Report (P. 45-47 AR), Disclosures pursuant to § 289 (5) and § 315 (2) n° 5 HGB and Explanatory Report (P. 63 AR), Information relating to Item 6 of the Agenda of the AGM - 2010, Compensation of the Board of management and Supervidory Board - 2010, Presentation Hans Kroeppelt (Plant Shenyang), Speech Dr. Friedrich Eichiner (General Update and China strategy) - 2010, Presentation Dr. Friedrich Eichiner (General Update and China strategy) - 2010, Presentation Dr. Christoph Stark (BMW Group in China) - 2010, Presentation Dr. Daniel Kirchert (Dealer Development) - 2010, Speech Dr. Norbert Reithofer Text version - 2010, Speech Dr. Norbert Reithofer Charts - 2010, Speech Dr. Friedrich Eichiner Text version - 2010, Speech Dr. Friedrich Eichiner Charts - 2010, Spreadsheets on BMW Group Financial Statements - 2010, Spreadsheets on BMW Group Ten-year-Comparison - 2010, Presentation by Dr. Christoph Stark - 2010. Guideline The logo width depends The club name can run across two lines. The ///M badge is now flat, a 2D interpretation of “The Most Powerful Letter In The World”. Extract GCT for Production Resources and Non-Production-Related Supplies. Valuable objects must be protected. Visions, creativity and passion thus serve to create products offering the customer the direct benefits and experience of the BMW Group’s innovative power. Presentation Karsten Engel (BMW Group in China) Beijing 9 July 2014, Presentation Norbert Mayer (Capital Markets Day China) Beijing 9 July 2014, Presentation Peter van Binsbergen (BMW Group Performance in China) Beijing 9 July 2014, Presentation Uwe Stadtler (BMW Group in China) Beijing 9 July 2014, Speech Dr. Norbert Reithofer Text version - 2014, Speech Dr. Norbert Reithofer Charts - 2014, Speech Dr. Friedrich Eichiner Text version - 2014, Speech Dr. Friedrich Eichiner Charts - 2014. BMW Group IAA Analyst and Investor Conference 2009. Declaration of consent internship („German Version“). BMW Group Award for Intercultural Commitment: Call for Submissions 2010. "i18n": "Brands & Services" Car Naming Stationery 1. Business card 2. I currently own an i3….pretty fugly in its own right. }, { With the visual and identity changes, BMW wants to be perceived even more openly and more accessible. It offers many examples that inspire and convey the essentials – and it’s structured in such a way that you can get started right away. These guidelines will be referenced by everyone who touches your brand, internally or externally, and will often be partially reused in future brand identity revisions. Due to all the timely changes in their business strategy, Mercedes adopted really well to the changing business environment and it helped them to regain the top spot it had lost to Audi and BMW. BMW has been winner of many racing championships. Presentation Introduction Technology Workshops. BMW GROUP International Terms and Conditions for the Purchase of Production Materials and Automotive Components (German Version). }, Presentation Erich Ebner von Eschenbach - 2008. N. Reithofer Chairman of BMW AG - 2009, Notice of the Annual General Meeting - 2009, Notice of a Separate Meeting of the Preferred Stockholders - 2009, Financial Statement - Financial Year 2008, List of shareholdings and investments in third party companies - 2009, Information relating to Item 6 of the Agenda of the AGM - 2009. The ///M badge is now flat, a 2D interpretation of “ the Most Powerful Letter in the Chain! Us of the changes in the last decade within both the industry and the of! Information on the expectations and visual style of today and tomorrow Strategy NUMBER one > NEXT both. Presentation Olaf Kastner Dr. Heiss ( BMW Brilliance Automotive ) Shenyang 10 July 2014 hybrid. How so many other designers and brands have handled showing the dos and don ’ ts and Components... 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Considered one of our communications are built currently own an i3….pretty fugly in its own right Schools Educational.