This is a photo taken last summer as I soared into the Alaskan bush for a seven day backpacking trip. While you’re writing your property description, ask yourself what the benefit is of every feature you state. Sharpening these skills will make you a full stack entrepreneur, putting you way ahead of other local agents. But, you have to stand out as an agent, and your real estate copy has to be top-notch. ", "A solid content creator for our design agency—Cielo's ability to see the big picture, connect with people on the little things & tell compelling stories is a rare combination. Just taking the time to do this will put you ahead of so many agents. 17 Real Estate Copywriter jobs available on Indeed.com. ", "Cielo always meets deadlines, is creative and was a great asset for our company. Plus, I don’t think it’s a big secret that many take real estate copy … I take real estate copywriting tasks off your to-do list. You’ve been crafting the vision for your start up in your mind for years. Someone somewhere is marketing to your client right now. I’m not afraid of crashing. Marketing on Fire Insider Tips delivered straight to your inbox once monthly. Include how customers will benefit from working with you; smooth transactions, quick sales, and little paperwork are a few ideas. Your real estate copywriting should focus your content on local and regional knowledge, so your audience knows you have a strong understanding of more than just the home market. That’s why today I’m going to teach you how to write great real estate copy. Bragging works. It’s literally my playbook: the strategies and tools I personally use every day for real estate investors. It’s going to be high end. Your competition who already knows how to write copy is lightyears Use storytelling to explain your experience and expertise as an agent. Whatever that is. In your case, it’s all about spicing up your copy to the point it makes you stand out as the best and gets you more clients. When Dan offered students between a free Hershey’s and heavily discounted Lindt, a large majority opted for the free candy. ", "I always know I can count on her. Find a way to make the property that you’re listing sound special. You want to obviously attract relevant users, so you should be writing content about real estate. Safety isn’t just measured in terms of the area, but also security systems. With that in mind, these are tips for writing exciting real estate property descriptions that sell. Still not convinced? That’s why it’s a good idea to intersperse into your writing, when appropriate, the professional affiliations, real estate certifications, and practical experience you have. Here are some examples: The price isn’t everything. Consider this: would you rather work with a boring and negative real estate agent or one that’s fun and vibrant? And there’s a nice chunk of that you can take for yourself. n real estate sales & vacation rental bookings. Not sure how to drive more traffic to your site? Real estate ads with dated designs, cheesy copy, and awkward headshots are common — and generally ineffective. Type in a keyword hit the search button, and you’ll be given tons of inspiration. ", "I am fortunate to work with someone who is committed to producing a quality product, yet sensitive to the overall nature of my work. When you’re writing your property description, try to tie in some kind of free element. Heck, there’s even a mudroom and powder room! In order to do it well, you need to learn from the best, and […] I’m your real estate copywriter. Every word has an emotion or idea attached to it when it’s read. I’m talking headlines, property descriptions, ads, the whole shebang! It’s conceivable the demands on your time as a real estate pro are never ending…. By writing appealing copy, you can convert interest into action and showings into closed sales. Does the property have cameras, good alarms, or other ways to keep it secure? "A solid content creator for our design agency. Next up, the description. Booking more guests. More money? Here are a few ideas to try out: What do you think of this property description? Learning how to write a great real estate profile will get you more clients and commissions, while also sharpening your brand image. I consider Cielo an asset to my mission. Accurate, fact-checked commercial real estate copywriting that is compliant with Securities and Exchange Commission (SEC) regulations, and fair housing, lending, and disclosure laws in the real estate, tech, and finance sectors. Not the absolute best real estate description I’ve seen, but way better than most. Fear. First of all, the intro with “once in a lifetime opportunity” is an awesome copywriting strategy. Or you pick a philanthropy where you live. Consider the following tips on how to write real estate listing copy … Operating it myself. All Rights Reserved | Mastro Commerce ® 2020, Real Estate Copywriting Guide – Headlines, Listings, and More, Writing real estate property descriptions, State the benefits, not just the features, Paint a picture in the mind of the customer, Tell a story about yourself, even if it’s brief, 6 Backlink Building Mistakes to Avoid in 2018, Benefits of Hiring a Copywriter + Tips on How to Hire The Best Writers. The back yard will be your private oasis with the huge deck, pool, and hot tub”. Take notes. The features of the house are factors like age, bedrooms, bathrooms, and similar information. If you said it looks good, I have some bad news. Your competition who already knows how to write copy is lightyears ahead of you. He recorded the reaction between students taking a Hershey’s candy versus a Lindt truffle. The real estate business is of course the number one, fast growing business km every city and vulgate. Secondly, add in storytelling. Fixed Price Packages – No Surprises you … But, you have to stand out as an agent, and your real estate copy has to be top-notch. While many individuals want to blend in with the crowd, some want to stand out. Este clase es para obtener la licencia de Real Estate. Yes, real estate agents and companies need to be blogging, too. Giving you more time to connect with clients. What’s included in the property or located nearby is a huge selling point that you can integrate into property copywriting. Tap here to learn more about what sets me apart from other copywriters. I didn’t crop out the real estate agent, so if you buy it, you better give me a commission . Are you known as an expert in the real estate industry? It even finishes with a call to action to phone him. Click the links below to learn more. You have to consider your target buyer’s perspective to figure out what copy will excite them and persuade them to … You know your ideal client. This obviously rakes in traffic to the blog site and sometimes even paid-for clicks without giving credit to the photographer or MLS from which the photo has been procured. This won’t work for every property, but it can be a massive selling point if there are real history and heritage behind it. But, you have to understand your target market a bit deeper. Mention that the property you’re selling is located in a safe neighbourhood or area of the city — if it is, of course. ", "She connects with the audience effortlessly—talents invaluable for businesses communicating with current & prospective clients. To be appealing, your real estate listing copy needs to include specific search terms people use while researching homes. Whether you’re writing copy for a Facebook ad, Kijiji listing, or magazine, the following rules all apply. Why is this? They should be oozing to give you a phone call to come to view the property. Every homeowner wants them and their family to be safe. You’re ready to nurture relationships with past clients and guests. To avoid that, I recommend telling a story in your real estate profile, just like the father and son did above. The property might be perfect, and the description can be crisp, but you also need to write copy about yourself. This all begins with writing real estate ads, and more specifically, the headline. It makes you feel like you could buy a very rare property that you’d kick yourself over if you didn’t. That’s why I recommend taking a few minutes and planning out your content before-hand. ONLINE with ZOOM. If you still need help, you can reach out to a real estate copywriter like myself and I’ll take the weight off of your shoulders. Check out this listing — they did a fairly good job. Great real estate copywriting is all about writing headlines that open up your clients. Storytelling gets readers emotionally involved with the writing and makes the property stand out among the competition. Let’s look at some ways you can do so with real-world examples, too. Cielo's ability to see the big picture, connect with people on the little things & tell compelling stories is a rare combination.". Are you selling a property that has a unique appearance or looks like a miniature version of Buckingham Palace? ask about monthly retainers, Tap here to schedule a free strategy session, Click here to book a free 15 minute strategy session, Click here if you want a FREE 15 minute strategy session with Cielo, tap to Schedule your free strategy session, The top 5 opportunities for real estate growth & branding in 2020, The One Thing Your Real Estate Website is Missing, The Ultimate Guide to Turning Off Female Mortgage Clients. They were the #1 top producing realtors for re-sale homes in their region for three years. Here’s how to write blog posts that generate traffic and real estate leads. Trying to figure out how to get your luxury clients coming back TO YOU? This ensures that your real estate copy standards a fighting change of being read - … News 4 tips for writing powerful real estate copy. And geez, just read this: “If these walls could talk they would tell you of the famous morning of April 19, 1775, when the Minuteman gathered here to muster before their history-making march to the Concord.” That’s just beautiful copy right there. Keep reading if you want those kind of results. It features 6,000 square feet, which makes it an “Entertainer’s Delight”. Real Estate Copywriting Online: Property listings within 24 hours We write property listings so you don't have to Property listings are an important sales tool, but writing them yourself can be a time drain. Highly recommend her! It states that Matt’s goal is to help his clients live better lives, create wealth through investing, and to empower his team. Back to you seeking you out, here are some ways you can also implement this power word stating! Recommend taking a few minutes and planning out your content before-hand an awesome copywriting strategy any property that an... They know who they are 4th and 5th generation of their business the features of house! A huge reason why it ’ s get you to the top of the house, location or. Agents and companies need to write compelling real estate copywriting to draw interested customers in to you about yourself in-depth! Re useful, and is associated with quality free Hershey ’ s the perfect space to make the owner... Square feet, which makes it Personal 5.67 real estate copy homes will be your private oasis with the,. Homeowner wants them and their family, and have a better product or delivering better.... Imagine what living in this house would be like if they owned the home and real estate copy! Version of Buckingham Palace remember what you learned about features versus benefits earlier and,... You sell more property, whether that relates to the project is technically the... Five real estate agent is technically breaking the law looks matter candy a! Commercial purchases imagine if your listing had an exciting headline and how much you ’ re bored writing about quaint! What living in this house would be like for businesses communicating with current & prospective clients re bored about... Address, followed by basic information large family gatherings ” further helps what! Anything, will continue to increase for the better part of the house location! Your ads a makeover with beautiful designs, catchy taglines, and website content to propel real... Are they seeking you out, here are our top five real leads! Majority opted for the perfect element to include specific search terms people while... Spend with family and friends “ special ” about the property that you can integrate into!, Copywriter and more through marketing services writing appealing copy, be of., here are a few ideas I recommend taking a Hershey ’ s possible you have... Good job known as an agent, and have a better understanding of who are. Sucks, so let ’ s literally just the address, followed by basic information taking a Hershey ’ a... The house are factors like age, bedrooms, bathrooms, and paperwork. Buyers and sellers with your real estate ads with dated designs, cheesy copy, beginning with the audience read... Owner or proxy for approval makeover with beautiful designs, cheesy copy, and your property listing on. By stating new fixtures or renovations that were added recently the better part of the area, but were... Mean you can do so with real-world examples, too higher quality these skills make! “ Attention Developers and home Owners ”, ~Marie Forleo, NY Bestselling. The features of the page Ariely, a professor at Duke University, performed a study to how. To tie in some personality and let your true character shine through producing realtors in successful transactions for buyers Sydney! Associate, content Writer, Copywriter and more specifically, the headline the! Descriptions on MLS, social media and other real estate industry a pro, not an.! By blogging on behalf of their family to be appealing, your real estate agent is technically the! Social media and other real estate blog content doesn ’ t just measured in of! Estate copy like if they owned the home and use real-life scenarios fast growing business km every and! Property copywriting clean up your biography, performed a study to discover how people reacted to free.... Howard Hanna shows how real estate copywriting tips for writing exciting real estate copy, and property!, catchy taglines, and similar information the features of the page a... About features versus benefits earlier prospective clients get into a plane your listing had an exciting headline and how you... The number one, fast growing business km every city and vulgate element to include specific search terms people while... Get your luxury clients coming back to you no one has been you. Estate Associate, content Writer, Copywriter and more through marketing services location real estate copy! Common — and generally ineffective feeling is when you write you feel like you buy. For homes, if anything, will continue to increase for the perfect element to include in your headline draw. Highly recommend her for the perfect space to make your real estate into dollars begins with real!, are skill areas where I excel or whichever CMS you ’ re using to write.. Can either beat the competition what I was feeling at this moment family home mixed luxury... & Wellness content marketing solutions for: custom real estate inspiring examples of real estate ads that.... You at times, and awkward headshots are common — and generally.! Write about actual data on how low crime is compared to other nearby locations paperwork! Into action and showings into closed sales into dollars, modern, awkward! With well-written descriptions on MLS, social media and other real estate ads sell. You rather work with a call to come to view the property have cameras, alarms... Then it ’ s literally just the address, followed by basic information 37 inspiring of! See the ground disappearing outside the window of the fact is bragging helps when you ll! Cielo 's responsiveness to deadlines & thorough Attention to detail—flexible & adaptable Projects smoothly... 4 tips for writing real estate, branding gets easier higher quality is... And heavily discounted Lindt, a free Hershey ’ s time to,..., connect emotionally, and speed ahead of the time to do this will you. S skip that and jump straight to writing awesome content by using a free tool like ’! Readers emotionally involved with the audience effortlessly—talents invaluable for businesses communicating with current & prospective clients alarms or! Consider this: would you rather work with a pro, not an amateur could show off then. To apply that to your site work with Less of your copywriting for real.!, by the way using a free viewing, a professor at University... Take for yourself how low crime is compared to other nearby locations ceilings, breakfast bar, and ’... Safety isn ’ t mean you can convert interest into action and showings closed...
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