Posted by Cam Woodsum June 21, 2020 2 Min Read Ready to learn the most important takeaways from Blink in less than two minutes? In light of a lack of information, people often unconsciously vigorously scan for information that their conscious mind cannot conceive of. In the first chapter of the book, Gladwell introduces some of the basic rules of snap judgment, or “rapid cognition.” Gladwell discusses many examples of successful products (margarine, the Aeron chair, the TV show All in the Family) that tested poorly but ended up being hugely successful. You need to “thin-slice”. How did the findings of the symposium differ from those reached by scientists after months of study? He first delves into the concept of "thin-slicing" - in which he argues that sometimes it is necessary only to have a small amount of information in order to make important, and also effective, decisions. Blind auditions are a great example of rapid cognition at its best, because they allow judges and selection committees to hear performers without any biases or prejudices. He has written five books. First impressions (FI) can give powerful insights into the complex situations clients and consultants face every day. The world of professional sports is full of examples of people who intuitively do certain things, but can’t put into words why they do them—for example, the tennis great Andre Agassi always claimed that he “rolled” his wrist when he returned a shot, even though experts have determined that he did no such thing. Blink by Malcolm Gladwell | Book Summary and Notes. Get the audiobook on Audible Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. Having certain expectations about any given situation based on very little information is much more common and widespread, in ways both good and bad, then people would like to think. I'm sorry, the copy of the text that I've located doesn't seem to match your according to page numbers. Gladwell ends Blink with a short nod to classical music auditions and how the process has changed over time to create less bias amongst the judges; after the audition process was made more rigorous and less biased, the number of successful female applicants in America’s top symphonies skyrocketed. Teach your students to analyze literature like LitCharts does. These biases are difficult to identify, says Gladwell, and even more difficult to admit. Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book. Perhaps Kenna’s problem is that music studios are too reliant on test audiences—a new, creative musician like Kenna won’t necessarily do well with test audiences, even if he could be a superstar. In the final chapter, Gladwell speaks of heightened sensitivity in high-stress situations. They later recounted that they had little time to make coherent decisions. Although the blue team had far more soldiers and firepower than Van Riper’s red team, and used a rigorous, rational decision-making process, Van Riper was able to devastate the blue team’s forces. Malcolm Gladwell's "Blink" is a bravura example of the latter sort of book: he ranges through art museums, emergency rooms, police cars, and psychology laboratories following a skill he terms 'rapid cognition.' Thin-slicing is a neat cognitive trick that involves taking a […] In the first chapter of the book, Gladwell introduces some of the basic rules of snap judgment, or “rapid cognition.” Humans are capable of making complex, rational judgments about the world, but they’re also capable of something called “thin-slicing”—taking a very small, specific amount of evidence about the world and then drawing big conclusions from this “thin slice” of reality, using a combination of experience and intuition. His wife, however, liked the dog..... period. However, when experts of the kouros had a first look at it, they almost immediately stated that it was a fake. Malcolm Gladwell's Blink: The Power of Thinking Without Thinking is his second work. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. For example, psychologists have found that people’s actual tastes in romantic partners are very different from what they think their tastes are: put another way, people can’t explain what they want. Whereas The Tipping Point establishes the effect of other humans and the outside world on people's decisions and social trends, Gladwell uses Blink to demonstrate how someone's inner self or s… Blink is a book about intuitive feelings and snap judgments—judgments which are often (though not necessarily) more accurate and insightful than months of analysis. Blink Summary. Nonetheless, Riper’s team managed to sink the opposing team's ships in a matter of a few hours - completely voiding the entire effort. Gladwell argues that Kenna’s poor audience tests don’t necessarily prove that he’s a bad musician, or that he couldn’t be a big star. Gladwell further looks at the discrepancy between stated conscious values and unconscious values. What this means is that a context in which a person is observed can give vastly different types of information about that person than other, equally valid, contexts. Which "subtitle" does the pages you refer to fall under? Blink examines the phenomenon of snap judgments, ... Malcolm Gladwell is a Canadian journalist and author. Author Malcolm Gladwell starts off Blink with one of his many anecdotes - and it is the anecdote that serves as one of his primary tools of argument (the other being scientific studies). I may be able to search the text using those keywords. Why should you read Blink? About The Author: Malcolm Gladwell is a journalist and an author of popular pop-psychology books. Gladwell uses this anecdote to illustrate Riper’s mix of instinctive and deliberate thinking, thus qualifying the overall claim of the book - that a mix of approaches is sometimes necessary for successful decision-making to happen. Which of the design strategies that Gladwell describes do you observe, and how do they seem to affect the customers behavior? But other people, including some renowned art historians, thought otherwise. The book covers ideas, research, and stories about our unconscious mind and snap judgments. He provides the example of how US President Warren Harding came to power - largely based upon his “senatorial” and “stately” looks. But of course, there’s no guarantee that thin-slicing is accurate at all. Although people may be reasonable and accepting in their day-to-day lives, they’re often capable of making prejudicial or even racist snap judgments when they’re put under pressure. However, the topic of Blink caught my interests a whole lot. In the next part of the book, Gladwell looks at "snap judgments" and how thin-slicing information can lead people to make almost instantaneous decisions - whether it is a coach assessing their player's technique or a student taking a test. In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In short, Gladwell suggests that rapid cognition isn’t inherently good or bad—sometimes, thin-slicing helps us make insightful judgments about others, and sometimes it leads us to stereotype. “Blink” by Malcolm Gladwell is a non-fiction work that describes the values of snap judgments and rapid cognition both of which are part of being human. Introduction: The Statue That Didn’t Look Right, One: The Theory of Thin Slices: How a Little Bit of Knowledge Goes a Long Way, Two: The Locked Door: The Secret Life of Snap Decisions, Three: The Warren Harding Error: Why We Fall For Tall, Dark, and Handsome Men, Four: Paul Van Riper’s Big Victory: Creating Structure for Spontaneity, Five: Kenna’s Dilemma: The Right - and Wrong - Way to Ask People What They Want, Six: Seven Seconds in the Bronx: The Delicate Art of Mind Reading, Conclusion: Listening with Your Eyes: The Lessons of Blink, Malcolm Gladwell's "Small Change": A Rhetorical Analysis. It follows his bestselling The Tipping Point: How Little Things Can Make a Big Difference. It looks at the Getty Museum in Southern California, which bought what turned out to be a highly controversial piece of work called a kouros (a type of Greek sculpture from antiquity). This detailed literature summary also contains Topics for Discussion on Blink by Malcolm Gladwell. He cites police brutality, writing about an incident involving four officers who shot a man they believed was pulling a gun from his pocket. In the second half of the book, Gladwell explores some of the case studies of his theory of thin-slicing. Such an argument posits that many decisions people make on a daily basis are a lot less likely based in reason and rationality than people would like to think. Gladwell explores some of the text using those keywords Without the printable PDFs a good example of how snap! Do you observe, and how do they seem to match your according to page numbers me, topic. 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